Monkey Knife Fight
Monkey fight. Monkey win.
Services
Brand strategy, identity, interface design
Result
Acquired by Bally’s Corporation for ~$90M in 2021; fastest-growing daily fantasy sports brand in the US.
My Role
Creative Director, Brand Identity, User Experience, User Interface, Application Design, Motion
They wanted to take on DraftKings and FanDuel, so the brand got built from the ground up. Every part of it came together, from the identity to the interface, along with some very strange things that got on the news and became a small part of culture. Celebrities started wearing it without being asked. Before Bally’s bought them for 90 million bucks, they were the fastest growing DFS brand in the world.
Simply put, I informed every aspect of this brand. Along the way, I did some very strange stuff that got on the news and became a little part of culture. When celebs start wearing your brand without any reason, you know it might be relevant.
Gameplay promo video advertisment.
Cooper, Levy is amazing. I owned a company. They made it cool and relevant. I sold it for a lot of money. Pretty awesome.
